The playbook
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playbook.
Tactics, templates, and insights for B2B marketers building social proof.
Interview tips 5 min read [Date]
How to run a 30-minute customer interview that writes itself
The right questions unlock everything. We break down the exact structure Reuben uses to turn a short call into a full case study.
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LinkedIn strategy 4 min read [Date]
Why LinkedIn video from customers outperforms brand content
Algorithms love authenticity. Here's the data behind why your customers' voices drive more pipeline than polished brand posts.
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Case study craft 6 min read [Date]
The anatomy of a great B2B case study
Most case studies are boring. We analyzed the top-performing ones to find out what actually makes buyers click "read more."
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